What’s the value of a Google review to you? It may not seem like much, but a simple review on the world’s top search engine site can be the difference if you’re at the top of a search engine page or the bottom when internet goers are searching for companies in your vertical. In addition, continuously gaining new reviews is a proven way to increase your visibility and return on investment (ROI). We’ve jotted down five reasons why Google reviews should be a priority for you and your business.
1) Helps Improve Your Search Engine Optimisation & Discovery
Google tracks the activity of ratings and boosts the businesses with a large number of high ratings, as well as those with an increased number of ratings because it recognises those businesses that try to engage with their customers. A good review rating can push your business to the Google Local Pack, which lists the first three businesses near the top of the search page based on location.
2) Good Reviews Can Influence Potential Customers
Did you know that 86% of new consumers regularly read online customer reviews to determine whether a local business is good or bad? Did you also know that 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a local business more?
3) Helping You Interact With Customers
Being timely with responding to reviews shows that you care about your customers’ opinions, both good and bad. Google recognises active responders to their reviews and propels them up the rankings. You should always respond to customer reviews, and we advise creating a template that you can use to save time.
4) Improve Website Click Through Rates
Suppose your business has a high review rating. In that case, potential customers are naturally more likely to click your website and see what your operations are about, making your product or services more aware.
5) Google Rules The Search Engine World
92.47% of online searches go through Google, so chances are high that someone will find you and your business through the world’s most prominent search engine. For this reason, it makes sense to focus on optimising your reviews on a superior platform.
Free Google Reviews Marketing Materials
Google provide a free marketing kit generator specifically for reviews. The kits are automatically created and customised for your business. They include free stickers, posters, social media posts and more.
You can generate a kit for your own business here: https://marketingkit.withgoogle.com
