The Ultimate Web Design Glossary

The Ultimate Web Design Glossary

This web design glossary is primarily written for client purposes. It introduces lots of the technology and ideas related to our industry and the overlapping disciplines that you’ll need to know about. It’s pretty comprehensive but by no means complete, if there’s anything we should add just let us know. It’s not an entertaining read, […]

Why Consistent Branding Is So Important!

Brand Awareness - HITS

You hear it all the time. Companies talk about having a consistent brand. They talk about brand recognition and how it will take them to the top. But what does all this mean? In this article, we will look into why branding is essential and how you can use it to your advantage with your […]

Moving Your Retail Business Online – Ecommerce

Moving Your Retail Business Online - Ecommerce

For the retail industry, any economic downturn has its casualties. But COVID-19 has wreaked a particular sort of havoc on face-to-face retail, effectively grinding it to a complete halt. So, with the exponential rise in Ecommerce sales, a boom in social media usage and hundreds of big brands collapsing under the strain, are we entering […]

Google Analytics 4 – Should You Make The Switch?

GA4 News Graphic

Google Analytics 4 (GA4) is very different to the previous version of Google Analytics (GA), also known as Universal Analytics (UA) and has an entirely different User Interface (UI). It will also give you time to gather the same data you are currently reporting on in UA, allowing you to compare data from GA4 to […]

What Is SEO?

What Is Seo? - HITS

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you will gain attention and attract prospective and existing customers to your business website. How Does SEO Work? Search […]

Email Spoofing – What Is It & How To Prevent It

Email Spoofing – What Is It & How To Prevent It - HITS

Email spoofing is the forgery of an email header so that the message appears to have originated from someone or somewhere other than the actual source. Email spoofing is a popular tactic used in phishing and spam campaigns. This is because people are more likely to open an email when they think a legitimate or […]

7 Top Tips for Using Instagram for Business

7 Tips for Using Instagram for Business - HITS

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products or services to a more targeted and interested audience without spending an enormous amount of money on paid advertising. In addition, […]

What Makes A Strong Logo/Brand Identity?

What Makes A Strong Logo/Brand? - HITS

The Nike Swoosh, the Coca-Cola cursive and Apple’s apple: great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible. If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Fortunately, a good graphic designer can create […]

Picking The Right Web Design/Creative Agency

Picking The Right Web Design Agency - HITS

At HITS, we have collated some questions that we feel are a ‘must ask’ when speaking with any web design agency. Choosing the right web design agency for your company’s project is vital, with so many agencies appearing all the time. It is crucial to pick one that can help you with your exact needs […]

The Importance Of Regular Website Backups

The Importance Of Regular Website Backups - HITS

Websites are no longer just something beautiful for a business to have, they are an essential business tool, yet in surveys, it was found that over 40% of companies don’t ensure that their website is safely backed up just in case the unimaginable happens like it being hacked, broken or even deleted. At HITS, we […]