Web Design Trends - HITS

Web Design Trends & Prediction For 2021

Web design continues to evolve annually as new technology and fresh ways of thinking replace outdated methods. Compounding this evolution is the acceptance that a website’s presence lives or dies by the whims of the search engine, with any stragglers hit with a potential drop in rankings. To put it bluntly, optional techniques become necessary the moment Google changes its rules, so it’s essential to keep an eye on future web design trends for your website to adapt in good time.

HITS has continuously pushed for greatness in its web projects, delivering finished designs based on the best styles and methods around. If you require a website that can stand the test of time, then make the call to us today!

Immersive Digital Experiences

The old saying that your website is your shop window has never been more apt than during the coronavirus pandemic. For many businesses affected by lockdown, their online presence became their only presence. So it’s no surprise that brands are looking for new and exciting ways to bring their brand to life online. So we expected to see more virtual reality (VR) and augmented reality (AR) online over the coming year, particularly as the barrier to entry has become easier with Apple’s ARKit framework, which lets you build ‘unparalleled augmented reality experiences for hundreds of millions of users on iOS and iPadOS.


If you’re an Amazon shopper, you’ll probably have noticed that your experience is personalised with recommendations based on your shopping history. This is likely to become more common as Amazon has released ‘Amazon Personalize‘, which lets vendors on its marketplace use the same machine learning (ML) technology it uses to offer shoppers ‘real-time personalized recommendations. Amazon isn’t alone, though. More and more brands are using ML to offer personalised user interfaces designed to favour the habits and behaviours of shoppers.

Micro Animations & Illustrations

When it comes to effective web design, it’s the little things that matter. That’s why micro animations and interactions (short animations or vibrations that are triggered by a user’s actions such as pressing a button) are vital additions as they improve the user experience, help with navigation, and are pleasing to the eye. These micro surprises are also a great way to distinguish your website with a touch of brand personality.

Hyper-realistic Animations & Illustrations

It’s not just VR and AR that will be bringing websites to life in 2021. Realistic animations and illustrations are an increasingly popular way of enticing users to your site as the motion of 3D graphics is an engaging and effective way of demonstrating what you do. This is particularly effective in ecommerce as it allows shoppers to visibly inspect a product from every angle, much as they might do in-store.


Nothing is left to chance with web design. As such, it’s traditionally been something of exact science, with block or grid-based layouts containing high-quality images having become rather familiar. Imperfection, by contrast, offers something different. It’s the process of purposely using blurred imagery or unaligned text and images to make a statement. It looks different from the norm, and it can be more memorable and make your brand stand out.

Is Your Business Prepared For The Coming Year?

The next 12 months look exciting for web design and development, as consumers are finally put first and businesses look to break away from established norms. However, the future of web design won’t come without its challenges, which is why it’s essential to have an online presence that’s attractive, modern and presents your business in the best possible light.

At HITS, we are very excited as we look to 2021. We love what we do, and we love working with our clients. So if you’re thinking of launching or re-launching your site, we’d love to hear from you!

How Can We Help?

We are HITS, a creative web design and development studio based in Andover, Hampshire. Established in 2010, we offer a complete package service across WordPress website design and development. We have extensive experience in bespoke Website Design, Ecommerce Store DevelopmentBranding and Organic SEO services.

If you would like to find out more, please get in touch with us on 01264 316141 or via email at enquiries@hits.group