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Web Design Trends & Prediction For 2020

Web Design Trends - HITS

Web design continues to evolve annually as new technology, and fresh ways of thinking replace outdated methods. Compounding this evolution is the acceptance that a website’s presence lives or dies by the whims of the search engine, with any stragglers hit with a potential drop in rankings. To put it bluntly, optional techniques become necessary the moment Google changes its rules, so it’s essential to keep an eye on future web design trends for your website to adapt in good time.

HITS has continuously pushed for greatness in its web projects, delivering finished designs based on the best styles and methods around. If you require a website that can stand the test of time, then make the call to us today!

Dark Mode

Dark mode web designs not only look ultra-modern, but they’re easy on the eyes and make colours and design elements pop. Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens—saving power and extending screen lifespans—but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colours for genuinely dynamic design. Coincidentally, the dark mode design aesthetic also fits in perfectly with other prevalent 2020 design trends that include dark and moody colour schemes combined with glowing neons and futuristic yet dark cyberpunk and dystopian styles.

Imperfections That Add Personality

Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years. In 2020, adding some hand-drawn realness gives web designs the heart and soul visitors find appealing. Indeed, who couldn’t use a little extra positivity these days? Unique and stylised, hand-drawn icons and other elements show your brand personality and stand out from your competitors. This rebellious trend is almost a countermovement to the pattern of pixel-perfect flat designs—so flaunt your scratchy edges and open shapes to show how human and lifelike your brand is. Whether hand-drawn icons or hand-made illustrations, in 2020, we’ll see more designers adding purposefully messy-looking elements to their web designs.

Immersive 3D Elements

3D visuals have always delighted people; what held this trend back was technology and the (previously) expensive price tag. The technology is now in a place where you can design in 3D without enterprise-grade equipment, opening the gates to more and more designers. Until VR becomes more mainstream and cost-effective, hyper-realistic 3D that’s often taking up the whole screen is the best way to create an immersive experience for your site. That’s not just an advantage for visuals, but for UX—interactive 3D design encourages users to stay longer. As 2020 unfolds, expect to see more immersive 3D web designs drawing users in and visually breaking down the boundaries between digital space and reality.

Soft Design & Floating Elements

This trend is all about creating depth. Like the 3D effect from above, but want to tone it down? Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos, too. Taking the material design principles a step further, designers can add a little extra pizzazz to 2D layouts with soft drop shadows and layering elements on top of each other for extended depth. These effects give the design a lightweight feel, as if the elements are floating over each other—a sharp contrast from the classic, impenetrable flat design where the layers seem, well, flat.

Mixing Graphics With Photography

Overlapping original graphics on top of real photographs create a memorable visual, which lends itself to let your creativity go wild. This collage-like trend is a versatile one; you can use it to add a particular cuteness and charm to otherwise bland product photos, or you can use its more serious attributes to better communicate complicated or abstract concepts like tech or finance. It’s a way to customise your imagery and add more personality (a reoccurring trend in 2020) to your web design. To make the most of this trend’s flexibility, be sure to match the style of the illustrations and graphics with your brand personality. Their style can sway how people interpret the photograph—cartoon squiggles for something more playful or geometric and detailed illustrations for something more sophisticated.

White Space Areas

Full bleed layouts have been trending in web design for quite some time. Now, designers are gravitating towards solid structures and playing with different ways to use lots of white space (and space of any colour, for that matter) to give their designs more structure and make use of clean framing to give their designs stability and a canvas to jump off of. In 2020, we’ll see wide frames of white space giving web designs a solid structure. By allowing each element on the page a generous amount of space, framing creates the perfect foundation for making visuals shine. In addition, neatly structured frames around websites create a satisfying sense of order and help prioritise and separate all the different parts of a page.

Glowing/Luminous Colour Schemes

As we head into 2020, we’ll be seeing courageous colour pairings used strategically to make web designs jump off the screen. Web design is becoming more bold and daring, using glow-in-the-dark neons and highly saturated colours in combination with darker, muted shades to give the designs a luminous feel. Duotone web designs, in particular, make this trend shine. Duotone keeps reinventing itself to maintain its place at the forefront of design. This latest iteration is the boldest yet, relying on futuristic, neon pops of colour and stark colour opposites to make veritably vivacious visuals. In 2020, intriguing colour schemes will play a critical role in web design. With web design trends like extreme minimalism and dark mode on the rise, glowing and luminous colours can really shine.

Ultra Minimalist Navigation

With the rise of wearable devices like smartwatches, web design, in general, is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has become more straightforward to accommodate tiny devices and even smaller attention spans. Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how. At the same time, imagery is becoming more critical. Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text. With less text on the page, large images are being pulled to the foreground and represent the main focus of the composition.

Is Your Business Prepared For The Coming Year?

The next 12 months look exciting for web design and development, as consumers are finally put first, and businesses look to break away from established norms. However, the future of web design won’t come without its challenges, which is why it’s essential to have an online presence that’s attractive, modern and presents your business in the best possible light.

At HITS, we are very excited as we look to 2020. We love what we do, and we love working with our clients. So if you’re thinking of launching or re-launching your site, we’d love to hear from you!

How Can We Help?

We are HITS a boutique web studio based in Hampshire since 2010 offering a complete package service across website design and development. 

We have extensive experience in bespoke Website Design, EcommerceBranding and SEO services.

If you would like to find out more please get in touch with us on 01264 316141 or via email at enquiries@hits.group


Andover, Hampshire