The Nike Swoosh, the Coca-Cola cursive and Apple’s apple: great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible.
If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Fortunately, a good graphic designer can create one for you. While the price tags for those famous logos we mentioned earlier vary widely, you can get a brand-building logo for a reasonable price by using a local graphic designer. Creating a logo is about more than eye-catching pictures. There are many things to consider when choosing the right logo for your company. We cover some of these essential elements below.
Unless your logo is internationally recognised, like Facebook or Twitter, adding your name to the graphic is crucial to building brand awareness. That means you’re going to need some text. The words you include in your logo do more than convey your message. They also represent the “look” of your brand. Great graphic designers know how to use different fonts to send different meanings and emotions to their audiences. Being legible isn’t enough, unfortunately. Your text has to reflect your business’s personality, and your graphic designer can help you find the right text for your logo.
Colours aren’t just for sports teams. Companies can and should have colours as well, and those colours should be represented in the logo. It’s essential, of course, to choose your colours wisely. The colours you select can have a significant impact on your company’s future business success.
Start by remembering that specific colours convey certain emotions. For example, if your goal is to make your logo look young and exciting, you may want to select a bright colour like red or yellow. However, if your goal is to have your logo look fresh and refined, darker colours, like blue, are the better choice. Colour psychology is genuine, and a good graphic designer can use it to your advantage.
It’s also worth pointing out that a great logo will look as good in black and white as it does in any colour shade. The Nike swoosh is a great example.
Finally, just like your text, simplicity is king when selecting colours for your logo. That means limiting your colour selections to three or fewer. You may even discover that a single colour is all you need.
When most people think of a brand’s logo, they think of the graphic, so make your graphics count. Of course, any logo can look good on a masthead. But a professional graphic designer can help you create a graphic that also looks good on stationery, apparel, advertisements and the Web.
Graphics that possess these qualities are professionally created, not clip art. They are also scalable and, like the text and colour selections, simple. But, perhaps most importantly, a good logo graphic is also timeless. Your company is going to be around for generations, and so should your logo.