What Makes A Strong Logo/Brand? - HITS
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What Makes A Strong Logo/Brand Identity?

The Nike Swoosh, the Coca-Cola cursive and Apple’s apple: great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible.

If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Fortunately, a good graphic designer can create one for you. While the price tags for those famous logos we mentioned earlier vary widely, you can get a brand-building logo for a reasonable price by using a local graphic designer. Creating a logo is about more than eye-catching pictures. There are many things to consider when choosing the right logo for your company. We cover some of these essential elements below.

Talking Text

Unless your logo is internationally recognised like Facebook or Twitter, adding your name to the graphic is crucial to building brand awareness. That means you’re going to need some text. The words you include in your logo do more than convey your message. They also represent the “look” of your brand. Great graphic designers know how to use different fonts to send different meanings and emotions to their audiences. Being legible isn’t enough, unfortunately. Your text has to reflect your business’s personality as well, and your graphic designer can help you find the right text for your logo.

Eye-catching Colour

Colours aren’t just for sports teams. Companies can and should have colours as well, and those colours should be represented in the logo. It’s essential, of course, to choose your colours wisely. The colours you select can have a significant impact on your company’s future business success.

Start by remembering that specific colours convey certain emotions. If your goal is to make your logo look young and exciting, you may want to select a bright colour like red or yellow. However, if your goal is to have your logo look fresh and refined, darker colours, like blue, are the better choice. Colour psychology is genuine, and a good graphic designer can use it to your advantage.

It’s also worth pointing out that a great logo will look as good in black and white as it does in any colour shade. The Nike swoosh is a great example.

Finally, just like your text, simplicity is king when it comes to selecting colours for your logo. That means limiting your colour selections to three or fewer. You may even discover that a single colour is all you need.


When most people think of a brand’s logo, they think of the graphic, so make your graphics counts. Any logo can look good on a masthead. But a professional graphic designer can help you create a graphic that also looks good on stationery, apparel, advertisements and the Web.

Graphics that possess these qualities are professionally created, not clip art. They are also scalable and, like the text and colour selections, simple. Perhaps most importantly, a good logo graphic is also timeless. Your company is going to be around for generations, and so should your logo

Interested In Having A New Logo?

If you are interested in having a new logo or brand created for your company, then why not get in touch with us. Our team of graphic designers can bring your brand to life using the latest Adobe design software.

HITS - A Creative Digital Design Agency based in Andover, Hampshire

Established in 2010, HITS works with a broad range of dynamic local and regional businesses. We have extensive experience in bespoke Website Design, Ecommerce, Graphic Design and SEO Services. We provide creative and affordable design solutions for clients of all sizes and types. If you would like to find out more, then please contact us on 01264 316141 or via email at hello@hits.group