At HITS, we’ve always believed that every business deserves a website built specifically around its goals, not one that’s designed to sell additional monthly services. Since 2010, our focus has remained the same: designing and developing bespoke websites that perform exceptionally well, rank organically in search engines and provide a solid foundation for long-term success.
If you’ve spoken to several web design agencies, you’ve probably noticed a common trend. Many now describe themselves as full-service marketing agencies, offering everything from websites and Google Ads to social media management, branding, email marketing and public relations.
There’s absolutely nothing wrong with that approach. Many businesses benefit from having all of these services under one roof.
It’s just not ours.
We Chose to Specialise
At HITS, we made a conscious decision many years ago to specialise in what we do best.
We build bespoke WordPress websites.
That’s our expertise.
Rather than spreading ourselves across every area of digital marketing, we’ve invested our time into becoming exceptional web developers. Our team spends every day designing, developing and improving websites, building custom functionality, integrating APIs, optimising performance and creating systems that genuinely help businesses operate more efficiently.
It’s what we’re passionate about and it’s what we’ve become known for.
Your Website Should Be Built Around Your Business
No two businesses operate in exactly the same way.
That’s why we don’t believe websites should be built from templates packed with dozens of plugins you’ll never use.
Every website we create is developed around the individual client.
If your business needs a bespoke booking system, we’ll build one.
Need a custom product configurator? We’ll develop it.
Want your website to integrate with your CRM, accounting software or internal systems? We’ll create the integration.
Rather than forcing your business to adapt to off-the-shelf software, we build software around the way your business already works.
Less Reliance on Third-Party Plugins
WordPress offers thousands of plugins, and many of them are excellent.
However, installing multiple plugins simply because they exist isn’t good development.
Every additional plugin introduces another dependency, another update to manage and another potential security or compatibility issue.
Whenever it’s practical, we prefer to develop bespoke functionality ourselves.
By writing clean, purpose-built code, we create websites that are faster, more secure and considerably easier to maintain.
Instead of installing a plugin with fifty features when you only need five, we’ll often build those five features ourselves.
The result is cleaner code, better performance and a website that’s designed specifically for your business.
Organic SEO Starts With Great Development
Search engine optimisation isn’t just about keywords.
A well-developed website provides the foundations that allow SEO to succeed.
Fast loading speeds, clean code, mobile-first development, excellent user experience, structured data and technical optimisation all contribute towards better visibility in search engines.
That’s why every website we build is developed with organic SEO in mind from day one.
Rather than relying on expensive advertising forever, many of our clients benefit from websites that continue generating enquiries through organic search for years after launch.
Marketing Is a Specialist Skill
People often ask why we don’t offer Google Ads, social media management or email marketing.
The answer is simple.
Because there are specialists who dedicate their entire careers to those services.
Just as we specialise in bespoke web development, there are agencies that specialise exclusively in PPC advertising, social media management, digital PR and content marketing.
Those businesses spend every day refining their expertise in those areas.
We believe our clients deserve exactly the same level of specialist knowledge.
If you need a Google Ads campaign, we’ll happily recommend an experienced PPC specialist.
If you’re looking to grow your social media presence, we’ll introduce you to trusted social media managers.
If you need email marketing, we’ll recommend a publicist with the right experience.
We’d much rather recommend the right expert than try to become something we’re not.
The Best Results Come From Specialists Working Together
We’ve always believed the best projects happen when specialists collaborate.
We focus on building an exceptional website.
SEO specialists build long-term visibility.
PPC specialists manage paid campaigns.
Social media managers grow online communities.
Each contributes their expertise, and together they deliver better results than one agency trying to do everything.
Our role is to ensure your website is the strongest possible foundation for everything else.
A Long-Term Partnership
When clients choose HITS, they’re choosing a development partner.
Many of our clients have been with us for well over a decade because they know we’re continually improving their website, adding new functionality and helping their business evolve.
Technology changes rapidly, and so do businesses.
Our job is to ensure your website continues evolving alongside both.
Our Philosophy Hasn’t Changed
Since opening our doors in 2010, one thing has remained constant.
We don’t build websites simply to tick a box.
We build bespoke digital platforms that solve problems, improve efficiency and help businesses grow.
If that means writing hundreds of lines of custom code instead of installing another plugin, we’ll write the code.
If that means building an entirely bespoke system because nothing suitable exists, we’ll build it.
Because ultimately, we believe your website should work around your business, not the other way around.
